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we talk about your brand's personality, we're talking about the specific qualities it embodies.

One way to think about your brand's personality is to imagine it as a human being. How would you describe it? Better still, how would your customers describe it?

One way to discover this is to actually ask your best customers what makes them choose your product or service. Once you have an answer, shout it from the mountaintops.

We know you've got a winning personality. Let 5-I Brand Management help you discover your company's personality.


Below is a postcard designed for the Lansing Lugnuts, a minor league baseball team in Michigan. The postcard uses the company's logo, including the adorable "Luggy," to help personify the company's ideals.