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Whether it's a new company or a new product, a great name gets you off to a great start.
It's the first way to describe the business or the product, and it can describe what it does or what it embodies.

Names can choose many different tacks. General Motors, for instance, describes what the company does. Cingular is a name that embodies how the company feels. Xerox is a purely abstract name, but at least a memorable one.

Perhaps your company already has a name you're pleased with. But perhaps you're rolling out a new product, service or campaign. Each of these needs its own brand too, and thus, its own name. 5-I Brand Management can help.


The name of 5-I Brand Management is designed to be memorable and to describe the company's services. The promise of the company is right in its name.